Story + Planning

Ad Land’s home for progressive opinions on what it takes for brands to be better tomorrow than they are today.

What Is Story + Planning?
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What Is Story + Planning?

The past, present, & future.
Go to the profile of Kyle Sergeant
Kyle SergeantOct 5, 2015
A Few Words From Central Park.
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A Few Words From Central Park.

by Kyle Sergeant
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Kyle Sergeant2 days ago
How To Thank 10,000 People At Once

How To Thank 10,000 People At Once

First: make something good and try real hard to make it great.
Go to the profile of Andrew Jonasson
Andrew JonassonApr 5
Fuck The Apocalypse

Fuck The Apocalypse

$%&%$!!!!!$%&
Go to the profile of Kyle Sergeant
Kyle SergeantMar 28
That Thing Seinfeld Said To Some Guy That One Time.

That Thing Seinfeld Said To Some Guy That One Time.

A tale of cool kids and breaking things.
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Kyle SergeantMar 16
What Should We Talk About When We Talk About Ad Blocking?

What Should We Talk About When We Talk About Ad Blocking?

by Kyle Sergeant
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Kyle SergeantMar 15
The True, SURPRISING (Short) Story of Clickbait

The True, SURPRISING (Short) Story of Clickbait

And Why You NEED to Read It!
Go to the profile of Andrew Jonasson
Andrew JonassonMar 4
Advertising
Are You An Asshole When You Collaborate?

Are You An Asshole When You Collaborate?

11 Tips on how to fix that.
Go to the profile of Kyle Sergeant
Kyle SergeantFeb 25
The Met’s “Updated” Logo

The Met’s “Updated” Logo

Meet the Met, meet the Met, step right up and tell the Met’s new logo to piss off.
Go to the profile of Andrew Jonasson
Andrew JonassonFeb 22
Creativity
30 From 30.

30 From 30.

by Kyle Sergeant
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Kyle SergeantFeb 22
How to LERN WERDS

How to LERN WERDS

with CREATING UNIQUITY
Go to the profile of Andrew Jonasson
Andrew JonassonFeb 19
Strategy
Approaching The Peaks.

Approaching The Peaks.

by Kyle Sergeant ¶ Something I came across that reminded me of the challenge to come up with and pitch ideas to clients: ¶ “…our mental…
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Kyle SergeantFeb 8
Six Thoughts After Attending Canadian Advertising Week 2016.

Six Thoughts After Attending Canadian Advertising Week 2016.

by Kyle Sergeant, edited by Andrew Jonasson & stirling coulter
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Kyle SergeantJan 31
“Being More.”

“Being More.”

Thoughts on the individual’s experience.
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Kyle SergeantJan 4
Marketing
One Of The Best Things I’ve Ever Read About Brainstorming.

One Of The Best Things I’ve Ever Read About Brainstorming.

by Kyle Sergeant
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Kyle SergeantFeb 3
Perfecting The Science

Perfecting The Science

by Kyle Sergeant
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Kyle SergeantJan 28
The Blind Will Lead The Blind.

The Blind Will Lead The Blind.

by Kyle Sergeant
Go to the profile of Kyle Sergeant
Kyle SergeantJan 23
What Does The Agency of the Future Look Like?
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What Does The Agency of the Future Look Like?

A conversation between Story and Planning
Go to the profile of Andrew Jonasson
Andrew JonassonAug 19, 2015
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