Story + Planning
Ad Land’s home for progressive opinions on what it takes for brands to be better tomorrow than they are today.
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What Is Story + Planning?
featured
What Is Story + Planning?
The past, present, & future.
Kyle Sergeant
Oct 5, 2015
A Few Words From Central Park.
latest
A Few Words From Central Park.
by Kyle Sergeant
Kyle Sergeant
2 days ago
How To Thank 10,000 People At Once
How To Thank 10,000 People At Once
First: make something good and try real hard to make it great.
Andrew Jonasson
Apr 5
Fuck The Apocalypse
Fuck The Apocalypse
$%&%$!!!!!$%&
Kyle Sergeant
Mar 28
That Thing Seinfeld Said To Some Guy That One Time.
That Thing Seinfeld Said To Some Guy That One Time.
A tale of cool kids and breaking things.
Kyle Sergeant
Mar 16
What Should We Talk About When We Talk About Ad Blocking?
What Should We Talk About When We Talk About Ad Blocking?
by Kyle Sergeant
Kyle Sergeant
Mar 15
The True, SURPRISING (Short) Story of Clickbait
The True, SURPRISING (Short) Story of Clickbait
And Why You NEED to Read It!
Andrew Jonasson
Mar 4
Advertising
Are You An Asshole When You Collaborate?
Are You An Asshole When You Collaborate?
11 Tips on how to fix that.
Kyle Sergeant
Feb 25
The Met’s “Updated” Logo
The Met’s “Updated” Logo
Meet the Met, meet the Met, step right up and tell the Met’s new logo to piss off.
Andrew Jonasson
Feb 22
Creativity
30 From 30.
30 From 30.
by Kyle Sergeant
Kyle Sergeant
Feb 22
How to LERN WERDS
How to LERN WERDS
with CREATING UNIQUITY
Andrew Jonasson
Feb 19
Strategy
Approaching The Peaks.
Approaching The Peaks.
by Kyle Sergeant
¶
Something I came across that reminded me of the challenge to come up with and pitch ideas to clients:
¶
“…our mental…
Kyle Sergeant
Feb 8
Six Thoughts After Attending Canadian Advertising Week 2016.
Six Thoughts After Attending Canadian Advertising Week 2016.
by Kyle Sergeant, edited by Andrew Jonasson & stirling coulter
Kyle Sergeant
Jan 31
“Being More.”
“Being More.”
Thoughts on the individual’s experience.
Kyle Sergeant
Jan 4
Marketing
One Of The Best Things I’ve Ever Read About Brainstorming.
One Of The Best Things I’ve Ever Read About Brainstorming.
by Kyle Sergeant
Kyle Sergeant
Feb 3
Perfecting The Science
Perfecting The Science
by Kyle Sergeant
Kyle Sergeant
Jan 28
The Blind Will Lead The Blind.
The Blind Will Lead The Blind.
by Kyle Sergeant
Kyle Sergeant
Jan 23
What Does The Agency of the Future Look Like?
featured
What Does The Agency of the Future Look Like?
A conversation between Story and Planning
Andrew Jonasson
Aug 19, 2015
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