An Honest Appraisal Of One’s Health.

Are carbs and “business as usual” the same thing?

Kyle Sergeant
Story + Planning

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Two things: change and adaptation.

One is inevitable. The other — for many — a pain in the ass, annoyance, cause of anxiety, downright hell to think about.

If you’re unsure which is which, well, that’s a problem you should look to solve. And as soon as possible would be best.

Details via letters turn to details via the phone after letting the operator know you’re calling your sister.

A story about aliens over the radio frightens the masses that haven’t tuned in early enough turns into people making sure they arrive early so they don’t miss what’s been going on in a galaxy far, far away.

Parents baffled by children spending the majority of their time on ICQ and MSN turns into parents proud to review their analysis of so-and-so’s latest vacation post after photographing the kale salad with tilapia they made.

Change. It’s a damn constant.

So how do we act the majority of the time?

We remember what was wanted before and act bias towards that. We allow fallacies to dictate things because they’re easier than connecting real life dots and standing up for the descriptive picture we found. We wait for someone else to go first and succeed — then do that thing but, like, not in a copying way but our own way with full distinction.

We’re all guilty of being in the majority. And we’re also guilty of loving ourselves for seeing the error of our ways.

We praise the fringe and those within it. We worship the idea of working for an asshole boss because that will change the world the way it needs to be changed. We innovate our names instead of filling and using our brains.

And then we preach the death of things. Because that’s easy. Just throw in a a few charts with predictions five-plus years into the future and BOOM: once a ninja, you’re now a wizard, an enabler, an inspirer, the Head of The Ultimate Doo-Hickey and everyone gathers around you at the coffee bar while you rest your hand from all the ping pong you just played.

Wikipedia — that thing that turned Encyclopedia Britannica into, well, a joke on How I Met Your Mother? — tells us:

“Adaptations enhance the fitness and survival of individuals.”

Not bad, right? Good thing to gain?

Because the names of top Fortune 500 companies this year differs from ten years ago and even five.

Because debates, hypotheses, and tests need to occur to determine which “X Reality” will be THE reality.

Because whatever you’ve inserted beyond the black mirror means nothing if the person looking at themselves before looking at what you inserted gains nothing at all from looking inside.

Because the majority isn’t doing us any favours.

There is a weight. Too often it is us.

How do we get lighter?

Thanks for lending my words your time. I appreciate it. And I would VERY MUCH appreciate it if you pressed recommend so others may find these words. Thank you!

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“Experience & Apply” is my motto. Canadian. Reader. Writer. Analyzer. Strategist @Neo_Ogilvy http://storyandplanning.com