Learning, Searching, Constrictions, & Chance
Notes On Lateral Thinking For Marketers & Their Businesses
I received some books back on December 25, 2019. This was one of the books.
I made use of the book’s pages as I read the words printed on them, adding stars and folding corners to remember thoughts for later.
Fast forward to later…
As I’m sure you’ve heard via a variety of sources each and every week: we’re living in unprecedented times. Heck, 20-somethings aren’t even the reason eCommerce is a big deal right now & influencers are stuck adopting the rerun approach perfected by TV studios.
I suppose we need unprecedented thinking?
So back to those starred and folded pages I went. Because, you know, got time with there being no hockey playoffs to watch at night.
I tried simplifying why certain pages and thoughts stood out while including the words that gave me pause in the first place.
Do I think what I’m about to share holds the solution to the movie mash up of Contagion and Conspiracy Theory we find ourselves in? Nope.
Do I think what I’m about to share holds solutions for businesses and their marketing teams that can be used tomorrow and onward? Probably, leaning much more towards definitely.
Here’s what I got.
We’ll start with an easy one.
Then there’s the need to seek out some form of clutter or fog or lack of a next step because, well…
New ways of thinking aren’t easily adopted. They are — if anything and most likely — met with what may seem like walls. So…
Then there’s the drive to be right. But…
What tends to get in our way is the framing in our head, the believed to be proper views. Instead of seeking proper we should…
Such thinking may bring to mind scenarios of shaking heads and disappointed glances. That’s fine.
So bring forward and voice your doubts, spin a standard way of doing things on its head, accept that things often — probably almost never — occur in a straight line. Because…
There’s a rolling of the dice nature to this. Embrace and refine that mentality.
Remember being wrong is still a discovery. And finding solutions takes range.
Keep at it.
Have an opinion. Without them predictability sets in and our next move has no advantage.
This can all be a bit chaotic. But we need to remember chaos is not the goal.
Finally, we must stay dedicated to better, more useful ideas and not the fetishes easily found “outside the box.”
If you want to discuss any of the above you can @ me here.
