So, It’s That Time Of Year.
They’re happening.
Reviews and predictions — they’re sprouting up for us like ground hogs on February 2nd, telling us how to act in the next couple of weeks and months.
I’ve liked, bookmarked, filed away in email folders a number of market reviews and whitepapers/ebooks claiming to know what it is we — communicators, those who play a part in shaping brands — need to be mindful of in 2016. I plan on reading them all.
I’m interested in discovering how the documents, the advice, and the recommendations will hold up come the Super Bowl. I’m interested in how they will hold up come the spring of 2016. And I’m interested how they will hold up come this time next year.
I can’t think of a report or prediction released last year that knew it all. There isn’t a document I liked, bookmarked, filed away in email folders that I still turn to.
But I’m sure I read a lot of helpful stuff. I’m sure a lot of what I read this time last year influenced a number of my decisions in 2015.
I just don’t have specifics.
I can’t tell you what company or individual knew the most.
I can’t tell you which review/prediction should be a must read this year because of its past performance.
Hits and misses — that’s what we get and have a tendency to forget.
And I don’t think we can ever tell the difference.
I just think we never want to appear as if we’ve fallen behind.
So we produce and read whatever and as much as we can at this time of year to maintain status.
But there’s still the matter of the work — you know, the stuff that gets brands noticed and helps them achieve successes.
What’s the status on all of that right now?
Thanks a lot for stopping by and reading this.
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